Coleal Ousted in Bombardier Consolidation Move

 - October 1, 2020, 5:36 PM
During his time at the helm of Bombardier Business Aviation and then Bombardier Aviation, David Coleal unveiled the Global 5500/6500 program in Geneva (pictured here) and saw the Global 7500 program to fruition. (Photo: David McIntosh)

David Coleal is out at Bombardier as the company “has begun the process of streamlining its senior leadership team as it transitions to a pure-play business jet company,” Bombardier announced late on Thursday. As part of this process, the Montreal-based company eliminated the Bombardier Aviation president role, to which Coleal was promoted last year after helming the business jet division since 2015.

“With the sale of Bombardier Transportation nearing completion, we are preparing for our future as a business aviation company,” said Éric Martel, who assumed the president and CEO role at Bombardier Inc. in March, replacing Alain Bellamare. “Our goal is to create a leaner, more agile, and customer-centric company to better capture growth opportunities with our industry-leading business jet portfolio. This includes simplifying our corporate leadership structure.”

Martel added, “I want to acknowledge and thank David Coleal for his many contributions to Bombardier. We wish David continued success in his future endeavors.”

Coleal rejoined Bombardier in 2015 after a nearly four-year stint as executive v-p and general manager at Spirit Aerosystems in Wichita that followed his 3.5 years as v-p and general manager at Bombardier Learjet. Prior to Learjet, Coleal was the president and COO at Cirrus Aircraft from 2001 to 2008.

Over the past five years, Coleal shepherded the Global 7500 to completion and unveiled the new Global 5500 and 6500 models, which are now both certified and in service. He also helped steer the dramatic expansion in the company's services. Under his stewardship, the business aviation group, once plagued with a delayed Global 7500 program and a canceled Learjet 85, became what analysts deemed the "crown jewel" of the company. Coleal also during that time has become an industry leader in sustainability, heading the General Aviation Manufacturer Association's environmental committee.

Martel, who is also a member of Bombardier’s board of directors, previously was president and CEO of Hydro-Québec for five years. From 2002 until 2015, he held positions of increasing responsibility within Bombardier, including president of Bombardier Business Aircraft, president of Bombardier Aerospace Services, and v-p and general manager of the Global and Challenger platforms. Martel also worked at Bombardier Transportation from 2002 to 2004 as v-p of operations for North America and prior to that he worked for various multinational companies, including Pratt & Whitney, Rolls-Royce, Procter & Gamble, and Kraft Foods.