Sentient Sees Rising Demand from Neophyte Bizav Travelers

 - May 28, 2020, 11:42 AM

Half of the 5,000 hours jet card provider Sentient Jet has sold since the beginning of April have been to customers new to private flying, the Directional Aviation subsidiary said this week, calling it an example of “unprecedented demand.” Sentient believes it also indicates a trend by inexperienced business jet travelers “making a serious commitment to flying private in the long-term.”

In the past six weeks, Sentient has seen flight volume increase with the transport of more than 2,500 passengers throughout the U.S. Inquiries for flight quotes at Sentient also have jumped 241 percent since a March low point. “The encouraging demand for private aviation from new customers, and in particular for jet cards that provide flight time for multiple trips, indicates that travelers are making a long-term commitment to flying private and using it as a utility rather than a lifestyle amenity,” said Sentient CEO Andrew Collins.

The Boston-based company is aiming its new marketing campaign, “Be Ready,” at those who really need to travel but might be hesitant to fly via the airlines due to Covid-19. Sentient believes that many in this segment can afford to fly privately—but haven't yet—and view it as a safer, viable alternative during the pandemic. “We are now seeing this change as outreach from new customers has increased and many of them are coming off the sidelines and turning to private aviation as a trusted travel solution,” Collins added.